Privacy Policy for 7u711

7u711 collects personal data only to the extent necessary to provide you with a safe, compliant, and fully functional betting and gaming experience. We collect data through three primary channels: information you provide directly when registering or using the Platform, data generated automatically through your use of the Platform, and information received from trusted third-party partners where permitted.

The following table summarises the categories of personal data 7u711 collects and the primary purpose for each category:

7u711 does not collect special categories of sensitive personal data — such as racial or ethnic origin, religious beliefs, health information, or biometric data — unless explicitly required by applicable law and with your express consent. We do not knowingly collect data from persons under the age of 18. If we become aware that a minor has provided personal data, we will take immediate steps to delete that information and close the associated account.

7u711 processes your personal data only where there is a valid legal basis for doing so. The legal bases we rely upon are: performance of a contract (operating your account and processing your bets), compliance with a legal obligation (KYC, AML, responsible gaming obligations), your consent (marketing communications), and legitimate interests (fraud prevention, platform security, and service improvement).

Specifically, 7u711 uses your personal data for the following purposes:

• Account Management: To create, maintain, and administer your 7u711 account, including verifying your identity at registration and during the KYC process prior to any withdrawal.
• Transaction Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and to maintain accurate BDT transaction records.
• Responsible Gaming: To monitor betting patterns for signs of problem gambling behaviour, to enforce self-exclusion periods, and to implement deposit and time limits where requested or required.
• Fraud and Security: To detect, investigate, and prevent fraudulent activity, money laundering, multi-account abuse, and any other conduct that violates our Terms & Conditions.
• Customer Support: To respond to your queries, complaints, and dispute submissions via live chat, email, and WhatsApp support channels.
• Legal Compliance: To fulfil our obligations under applicable anti-money laundering legislation, financial crime regulations, and any lawful requests from regulatory or law enforcement bodies.
• Marketing Communications: To send you promotional offers, bonus alerts, cricket and sports event notifications, and seasonal promotions — but only where you have provided consent and have not subsequently opted out.
• Platform Improvement: To analyse aggregated, anonymised usage data to improve the quality, speed, and reliability of the 7u711 platform.

7u711 will not use your personal data for any purpose that is incompatible with the purposes listed above. If we intend to process your data for a new purpose, we will notify you in advance and, where required, seek your consent before doing so.

7u711 does not sell your personal data. We share personal data with third parties only in the specific circumstances described below, and only to the minimum extent necessary for the stated purpose.

• Payment Service Providers: Your financial transaction data is shared with payment processors including bKash, Nagad, Rocket, and Upay, as well as card network operators Visa and Mastercard, solely to facilitate deposit and withdrawal transactions. Each of these providers operates under its own privacy and data security standards.
• Identity Verification Partners: In order to fulfil our KYC obligations, 7u711 may share identity documents with accredited verification service providers. These partners are contractually bound to process your data solely for verification purposes and to delete it promptly thereafter.
• Game Technology Providers: Platform providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive technical session data (such as anonymised player identifiers) to deliver game content and audit game outcomes for fairness. These providers do not receive your name, contact details, or payment information.
• Analytics and Security Tools: 7u711 uses platform analytics tools and fraud detection systems that may process technical data such as IP addresses, device fingerprints, and session behaviour. All such tools are configured to process data in a privacy-preserving manner wherever possible.
• Legal and Regulatory Authorities: 7u711 will disclose personal data to law enforcement, regulatory bodies, or courts where required to do so by applicable law, a valid court order, or a lawful regulatory request. We will notify you of any such disclosure where we are legally permitted to do so.

7u711 uses cookies and similar technologies — including local storage, session storage, and pixel tags — to operate the Platform effectively and to improve your experience as a user. A cookie is a small text file placed on your device by a website server. Cookies cannot execute code or deliver viruses; they are used solely to identify and remember your preferences.

7u711 deploys the following categories of cookies:

• Strictly Necessary Cookies: These cookies are essential to the operation of the Platform. They enable core functions such as user authentication (keeping you logged in to your 7u711 account during a session), session security tokens, and load-balancing. These cookies cannot be disabled without breaking core Platform functionality.
• Functional Cookies: These cookies remember your preferences — such as your preferred language, display settings, and last-visited game category — so that you do not need to reconfigure them on each visit. Functional cookies do not track you across external websites.
• Analytics Cookies: 7u711 uses first-party analytics to understand how users navigate the Platform, which game categories are most popular, and where users encounter difficulties. This data is collected in aggregate and anonymised form and is used solely to improve Platform performance.
• Security Cookies: These cookies support our fraud detection and account security systems by identifying irregular session behaviour, unusual login locations, or patterns consistent with automated bot activity.

You can manage or disable cookies through your browser settings. Most modern browsers allow you to block all cookies, accept only first-party cookies, or delete cookies after each session. Please note that disabling strictly necessary cookies will prevent you from logging in to your 7u711 account. For instructions on managing cookies in your specific browser, refer to your browser's help documentation.

7u711 does not use third-party advertising or retargeting cookies. We do not participate in cross-site tracking or behavioural advertising networks. Your 7u711 browsing activity is not shared with external advertising platforms.

7u711 takes data security seriously and has implemented a comprehensive set of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include, but are not limited to:

• SSL/TLS encryption for all data transmitted between your browser or mobile application and our servers.
• Encrypted storage of sensitive personal data fields including identity document numbers and payment references.
• Role-based access controls that ensure 7u711 staff can only access personal data that is necessary for their specific function.
• Regular security audits and penetration testing of the Platform's infrastructure.
• Automated intrusion detection systems that flag and isolate suspicious activity in real time.
• Secure, geographically redundant server infrastructure with access restricted to authorised personnel only.

All personal data collected from users in Bangladesh is stored on secure servers. Where data is processed by a third-party service provider located outside Bangladesh, 7u711 ensures that adequate contractual protections are in place to maintain the same standard of data security.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 7u711 will notify affected users without undue delay after becoming aware of the breach. Notification will be sent to the email address registered on your account. We will also take immediate steps to contain the breach, assess its scope, and implement corrective measures.

While 7u711 takes all reasonable steps to protect your data, no method of electronic transmission or storage is completely infallible. You also bear responsibility for keeping your account credentials secure and for informing us promptly if you believe your account has been compromised.

As a 7u711 user, you have a number of rights in relation to the personal data we hold about you. 7u711 is committed to honouring these rights promptly and transparently. To exercise any of the rights listed below, please contact our support team at [email protected] with the subject line "Privacy Rights Request" and a description of the specific right you wish to exercise.

• Right of Access: You have the right to request a copy of all personal data that 7u711 holds about you. We will provide this information in a clear, structured format within 30 days of receiving your request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update basic account details directly from your account profile page; for identity document corrections, please contact support.
• Right to Erasure: You may request that 7u711 delete your personal data. We will fulfil this request within 30 days, subject to our legal obligation to retain certain categories of financial and identity data for a minimum period under anti-money laundering regulations. Where data cannot be fully deleted due to legal obligations, we will inform you of the specific categories being retained and the legal basis for retention.
• Right to Restrict Processing: In certain circumstances — for example, where you contest the accuracy of your data or have objected to processing — you may request that we restrict the processing of your personal data while the matter is resolved.
• Right to Data Portability: You have the right to request your personal data in a machine-readable format (such as CSV or JSON) so that you can transfer it to another service provider.
• Right to Object: You may object at any time to the processing of your personal data for direct marketing purposes. You may also object to processing based on legitimate interests, subject to 7u711 demonstrating compelling grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent (such as marketing emails or SMS), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

7u711 will not charge a fee for handling privacy rights requests unless a request is manifestly unfounded or excessive, in which case we reserve the right to charge a reasonable administrative fee or decline the request. We will always explain our reasoning in writing.

7u711 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or contractual obligations. The following general retention periods apply:

• Account Data: Retained for the duration of your active account and for a period of five years following account closure, in accordance with standard financial record-keeping requirements.
• Transaction Records: Financial transaction data — including deposit and withdrawal records, bet histories, and BDT balance movements — is retained for a minimum of five years from the date of each transaction to comply with anti-money laundering record-keeping obligations.
• KYC Documentation: Identity verification documents (NID copies, passport scans) are retained for five years following account closure or the last transaction, whichever is later.
• Support Communications: Live chat transcripts and email correspondence with our support team are retained for three years from the date of the interaction to facilitate dispute resolution and service quality review.
• Technical and Usage Data: Log files, IP address records, and session data are retained for up to 24 months and are then anonymised or deleted.
• Marketing Preferences: Records of your marketing consent and opt-out history are retained for five years from the date of each preference change, to demonstrate compliance with consent requirements.

At the end of each applicable retention period, personal data is securely deleted or anonymised. Anonymised data that can no longer be linked back to an individual may be retained indefinitely for aggregate statistical and platform improvement purposes.

Where you request early deletion of your personal data under your right to erasure, we will honour that request to the extent permissible by law and will clearly communicate which data categories, if any, must be retained for mandatory legal reasons along with the expected retention end date.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data 7u711 holds about you, please contact us using the details below. We aim to respond to all privacy-related enquiries within five business days and to resolve substantive requests within 30 calendar days.

• Email: [email protected] (subject line: "Privacy Query" or "Data Rights Request")
• Live Chat: Available 24/7 within the 7u711 app — select "Privacy & Data" from the support menu.
• WhatsApp (display only): +880 1700 000000

If you are not satisfied with our response to a privacy concern, you have the right to escalate your complaint to the appropriate data protection authority or consumer protection body in Bangladesh. 7u711 will cooperate fully with any investigation carried out by a competent authority.